The Role of Vietnamese Businesses in the Global Pet Supply Chain

The global and Vietnamese pet care markets are showing exceptional growth potential, projected to reach $597.51 billion by 2033. With steady growth and diverse demand from major markets, understanding trends and building appropriate strategies will be key for Vietnamese suppliers to expand their international reach.

1. Pet Market Overview

1.1. Global Pet Market Overview

The global pet industry is forecast to hit $355.5 billion in 2024, with an impressive compound annual growth rate (CAGR) of 6.9%. This figure is expected to reach the $500 billion mark by 2030. Notably, the pet food segment accounts for over 50% of the market, highlighting it as a crucial area to explore.

1.2. Vietnamese Pet Market Overview

Recent data shows the Vietnamese pet market is experiencing outstanding growth. The pet food market is estimated to reach $155.5 million in 2025 and is projected to increase to $243.7 million by 2030, with a CAGR of 9.4% during the forecast period (2025-2030). Pet industry revenue on e-commerce platforms reached VND 687.3 billion in one week, a 25.58% increase from the previous year, with 11.4 million products sold. This demand is driven by the “Pet Humanization” trend, where Vietnamese people increasingly consider their pets as family members. The rise of young consumers (Gen Z and Millennials) living in urban areas, along with those who own imported dog and cat breeds, has created a vibrant and diverse market ready to spend on premium products and services.

2. Vietnam’s Potential in the Global Supply Chain

Vietnam is poised to become a key link in the global pet supply chain, attracting attention from international investors and buyers.

2.1. Competitive Advantages and International Investor Confidence

One of Vietnam’s greatest advantages is its abundant workforce at a competitive cost compared to other countries in the region. This is a crucial factor for attracting foreign investors seeking manufacturing partners. Furthermore, Vietnamese businesses are increasingly investing in modern technology and adhering to international quality standards like ISO and GMP, meeting the strict requirements of demanding markets such as Europe and North America. This effort has solidified Vietnam’s position, evidenced by strong FDI inflows, including NVIDIA’s AI center project, and a third-place ranking for FDI in ASEAN. Prime Minister Pham Minh Chinh emphasized that “the trust and investment of major corporations in Vietnam will contribute to our goal of a GDP growth of approximately 8% by 2025.”

2.2. Leveraging Free Trade Agreements (FTAs)

Vietnam’s extensive network of Free Trade Agreements is a strategic lever for expanding its global reach. These FTAs not only help reduce costs but also broaden the market for “Made in Vietnam” products:

• EU-Vietnam Free Trade Agreement (EVFTA): Opens the door to the vast European market, allowing “Made in Vietnam” pet products to benefit from preferential tariffs.
• Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP): Helps Vietnamese businesses penetrate new and potential markets such as Canada, Mexico, and Peru.
• Regional Comprehensive Economic Partnership (RCEP): Strengthens trade ties with major Asian countries like China, Japan, and South Korea.

Thanks to these FTAs, along with proven manufacturing capabilities demonstrated by impressive export turnover – reaching $102.84 billion in the first quarter of 2025 and projected to grow by 12% for the entire year – Vietnam is becoming a trusted partner for global importers.

3. Seizing Opportunities from Trade Shows

To fully leverage these advantages, participation in international trade events is crucial. Specialized exhibitions like Petfair Vietnam serve as a direct bridge for Vietnamese businesses to boost exports and connect globally.

Petfair Vietnam is not just a place to showcase products but also a strategic forum for businesses to achieve several important goals. Here, manufacturers can find OEM/ODM partners, sign exclusive distribution contracts, and secure large orders from international retail chains. The exhibition also provides an opportunity to access key markets such as North America and Europe, which account for up to 70% of the global pet market, as well as attract importers from South Korea, Thailand, and Germany, among others.

Additionally, in-depth workshops and forums held during the exhibition allow experts to share insights on market trends, new technologies, and export regulations. Participating in these events helps Vietnamese manufacturers and suppliers directly establish partnerships, expand distribution channels, and confidently assert their position in the international pet supply chain.