The Development Potential of the Pet Industry in Vietnam

From diligent hunting dogs to lazy cats, animals have been companions to humans since ancient times. However, the relationship between people and pets has undergone a profound transformation. While they were once just helpful “assistants,” today, dogs and cats have become companions, bringing joy and warmth to families. This love for pets is growing stronger, reflected in the increasing number of pet owners and the diversity of pet care services.

In Vietnam, especially in major cities, the number of pet owners is rising rapidly. Currently, one in five Vietnamese households owns a dog, and one in seven owns a cat, with these numbers consistently increasing by 5% annually since 2017. This isn’t just a trend; it reflects a change in people’s lifestyles. Rising incomes, urbanization, and a greater awareness of animal welfare have all contributed to the growth of the pet industry.

1. Pet Ownership Numbers and Trends in Vietnam

1.1. Statistics on Pet Ownership in Vietnam (2016 – 2021)

According to a 2021 report by Euromonitor International, the number of pets owned in Vietnam increased significantly from 2016 to 2021, reaching 27 million pets compared to 21 million in 2016. This shows a clear shift in the habits and preferences of Vietnamese consumers. The most popular pets are cats (900 million) and dogs (600 million). Breeds like Alaskan Malamutes, Poodles, Chihuahuas, Huskies, and Pomeranians, along with cat breeds such as Siamese, British Longhair, British Shorthair, Persian, and Scottish Fold, are becoming increasingly popular. This growth is not unique to Vietnam, as it is a regional trend, but the rate of growth in Vietnam is particularly strong.

Additionally, pet owners are increasingly diversifying their choice of animals, seeking unique and exotic pets like ornamental birds and fish. From familiar bulbuls to brightly colored parrots and from mini aquariums with colorful betta fish to large tanks with rare arowanas, these pets are becoming a focal point in many family homes.

1.2. Estimated Number of Dogs and Cats (2024 – 2027)

Future Pet Population Forecast

Based on recent market research, particularly a 2022 report by Euromonitor International, the number of dogs and cats in Vietnam is expected to continue to grow strongly from 2024 to 2027. This indicates that pet ownership is becoming more common in modern Vietnamese society, with an average growth rate of about 5% per year since 2017.

In 2023, the number of pets in Vietnam, especially dogs and cats, reached 12 million. This number reflects a diversity of species, with cats accounting for approximately 5.58 million and dogs for 6.48 million. This figure is projected to continue rising, reaching about 16 million by 2027.

2. Market Segments and Business Opportunities

2.1. Factors Influencing Pet Ownership Trends

The increasing popularity of pet ownership in Vietnam is largely due to changes in people’s lifestyles. Factors such as evolving lifestyles, rising incomes, the influence of social media, and the development of pet services are the main drivers of this trend.

More and more young, independent people and young couples are choosing to own pets as companions. Pets are seen as family members, bringing joy and warmth. Economic growth has improved living standards, allowing people to spend more on pet care, from food and toys to veterinary services. Social media platforms like Facebook and Instagram have created large communities of pet lovers. Sharing photos and videos of pets has become a popular trend, further encouraging pet ownership.

Finally, the growing number of pet stores, veterinary hospitals, and diverse pet care products and services has better met the needs of pet owners.

2.2. Factors Driving Industry Growth

Pet ownership is no longer just a hobby but an integral part of many people’s lives. So, what are the key factors behind this strong growth?

• Urbanization: Urban development has led more people to move to large cities. The busy urban lifestyle has increased the demand for relaxation and stress relief. Owning a pet has become an effective way to reduce stress and improve quality of life.
• Rising Incomes: As incomes increase, people are in a better position to spend more on personal needs, including pet care. Pet owners are increasingly willing to spend on high-quality products and services to ensure their pets’ health and happiness.
• Social Media and Media Influence: The sharing of photos and videos of pets has helped spread the trend of pet ownership and inspired others. Unique pet trends and pet competitions on social media have attracted widespread attention, driving the demand for related products and services.

The combination of urbanization, economic growth, and the development of social media has created a powerful momentum for the growth of the pet industry in Vietnam.

2.3. Diverse Segments and Significant Potential of the Pet Industry

The pet industry includes many different segments, each offering unique opportunities.

• Pet Food: The pet food segment accounts for 85% of the entire industry and continues to grow. Beyond basic food, consumers are increasingly interested in premium and organic products that meet the specific nutritional needs of each pet.
• Accessories and Supplies: From simple toys to smart devices, the demand for pet accessories is diverse and constantly changing.
• Healthcare Services: Veterinary hospitals and comprehensive pet healthcare centers are growing rapidly, meeting the needs for examinations, vaccinations, and surgeries.
• Grooming Services: Haircuts, spa baths, and nail trims have become essential services to keep pets clean and beautiful.
• Technology: New technology platforms such as pet care apps and automatic feeders are also entering the market.
• Pet Hotels and Daycare: With busy lives, many people turn to these services to care for their pets when they travel for work or vacation.
• Specialty Services: Special services like pet cremation and cemeteries have also appeared at a high cost, showing owners’ willingness to pay.

With the diversity of segments and the growing needs of consumers, the pet industry is a market full of potential. Businesses need to seize the opportunity, invest in research and development of new products and services to meet customer needs, and create a competitive advantage.

3. Conclusion

The pet industry in Vietnam is experiencing remarkable growth, with the number of pet owners and the demand for pet care products and services both increasing. This opens up countless business opportunities for companies and allows pet owners to find the best products and services for their “Boss.” Petfair Vietnam is the perfect place to bring all of this together.

Petfair Vietnam is the ideal bridge for businesses, product and service providers, and pet owners to meet, connect, and grow together. Here, you’ll find everything you need to care for your pet, from professional knowledge to high-quality products and services. In addition to exhibition booths, Petfair Vietnam also hosts many exciting activities such as a talented pet competition, workshops on pet nutrition, and the opportunity to network with leading experts in veterinary medicine. With the strong growth of the pet industry, this is the golden time to explore new business opportunities. Register for a booth now to not miss this special opportunity at Petfair Vietnam 2026!

Dates: June 10-12, 2026
Location: Saigon Exhibition and Convention Center (SECC) 799 Nguyen Van Linh, Tan My Ward, HCM City, Vietnam