The Vietnam pet market is growing robustly, becoming a new destination for many K-Pet brands. So, what is the effective bridge for South Korean businesses to enter the Vietnamese market in 2026?
Vietnam Pet Market Outlook 2026
The pet market in Vietnam is not just a passing fad but is transforming into a billion-dollar industry.
Scale and Growth Rate of the Vietnam Pet Market
The Vietnam pet market recorded an impressive Compound Annual Growth Rate (CAGR) of approximately 11% during the 2021–2026 period. With a forecast to reach a scale of hundreds of millions of USD by 2026, this is “fertile ground” for foreign enterprises.
Compared to Southeast Asian countries like Thailand or Indonesia, Vietnam has the fastest modernization rate in the pet industry. This creates huge room for mid-to-high-end product segments to penetrate and capture market share.
Main Growth Drivers of the Pet Market in the 2024 – 2026 Period
Rapid urbanization in major cities like Hanoi and Ho Chi Minh City has created a new lifestyle where pets become companions in modern apartment spaces. This trend is accompanied by the rise of a middle class willing to spend heavily. Pet owners today no longer stop at providing basic needs but aim for comprehensive care services.
Most importantly, there is a shift in mindset: pets are now considered family members. This awareness drives demand for products with quality equivalent to human standards (Human-grade).
Statistics on the number of pet owners in Vietnam (Image: Petfair Vietnam x TGM Global Pet Care Insights 2026)
Vietnamese Pet Consumer Behavior and Opportunities for K-Pet
The “Humanization” trend is the “key” that opens opportunities for K-Pet businesses, which possess strengths in sophistication and technology.
Increasingly High and Diverse Demand for Pet Care Products
Vietnamese pet owners are currently seeking comprehensive solutions: from functional food and skin/coat care products to smart hygiene devices. Diversification in product portfolios is becoming a top priority.
Factors such as quality, clear origin, and international safety standards are decisive criteria for purchasing behavior. Customers are willing to research ingredient lists carefully to ensure the best health for their pets. This is a major advantage for South Korean brands, which are famous for their strict inspection processes and high prestige.
The “Humanization” Trend and the Rise of the Premium Segment
Modern pet owners no longer view price as the deciding factor; instead, they care about:
- Long-term health value and convenience, being willing to pay for spa treatments, periodic health check-ups, and highly personalized products.
- Proactively updating medical knowledge and market trends from international experts.
- Caring for pet health like family members, investing heavily in clinics and specialized veterinary consultation services.
- Investing in pets participating in performance competitions (such as Grooming Competitions, Dog shows, Cat shows) and using professional grooming services to enhance the quality of spiritual life.
Percentage of pets receiving professional care services (Image: Petfair Vietnam x TGM Global Pet Care Insights 2026)
Young Customer Segment and Sharply Increasing Spending on Pets
Gen Y and Gen Z in major cities are the main consumption force. This customer group has an open mindset, loves technology, and particularly favors cultural trends from South Korea, creating favorable conditions for K-Pet brand recognition.
They have a habit of establishing periodic spending budgets for pets, from daily food to insurance or supplements, considering it a worthy investment for their “four-legged friends.”
Statistics on pet owner spending levels (Image: Petfair Vietnam x TGM Global Pet Care Insights 2026)
Why Are K-Pet Brands Suitable for the Vietnam Market?
K-Pet brands possess absolute advantages in eye-catching packaging design and the integration of AI technology into care devices. Cultural similarities and the “Premium” trend help South Korean products easily gain the trust of Vietnamese consumers.
In particular, South Korea’s strict production standards perfectly meet the demand for upgrading the quality of life for pets in Vietnam. This is a solid foundation for South Korean businesses to penetrate and take deep root in this high-potential market.
Effective Bridge for K-Pet Brands to Enter the Vietnam Market
To penetrate the market quickly and sustainably, finding a direct connection platform is essential.
The Connecting Role of International Pet Exhibitions in Vietnam
Petfair Vietnam – taking place from June 10-12, 2026, at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City – is the strategic bridge helping K-Pet businesses realize this goal. Organized by Minh Vi Exhibition & Advertisement Services Co., Ltd (VEAS), the exhibition gathers more than 250 businesses from 20 countries and territories, creating a professional trade ecosystem for K-Pet brands to launch into the market.
More than 200 businesses attending the Petfair Vietnam exhibition (Image: Petfair Vietnam)
Strategic Benefits for K-Pet Brands When Participating in Petfair Vietnam
Participating in Petfair Vietnam helps businesses directly access a network of more than 12,000 potential distributors, agents, and pet store owners. This is an opportunity to establish sustainable trade relationships and expand market share without spending too much on complex intermediary stages.
Additionally, Petfair Vietnam is a place to enhance brand positioning through meetings with leading OEM/ODM partners. Businesses can learn from specialized seminars and scale their operations across the entire Southeast Asian region right at the event.
Businesses attending Petfair Vietnam seminars (Image: Petfair Vietnam)
Korea Pavilion: A Specialized Area Dedicated to South Korean Businesses
At Petfair Vietnam 2026, the Korea Pavilion is established as a dedicated trade space to honor and connect pet brands from the Land of the Morning Calm. Under the sponsorship of the Association of Korea Pet Product Export (AKPPE), this area gathers future-shaping technologies such as Organic food and AI-integrated care devices, attracting special attention from Vietnamese partners.
A concentrated presence in a separate area not only helps K-Pet businesses increase brand recognition but also creates a strong attraction for B2B partners in Vietnam. The impressions of “Made in Korea” quality here serve as a springboard for South Korean brands to capture the trust of Vietnamese customers.
Korea Pavilion at Petfair Vietnam (Image: Petfair Vietnam)
Participation Registration Guide for Suppliers from South Korea
To ensure the best display positions in the central area or priority presence in the Korea Pavilion, businesses should perform the registration process early to receive support regarding media and booth construction from the organizers.
To not miss the opportunity to connect at the leading pet industry event, please register for a booth in advance or contact via email: info@veas.com.vn to receive 1:1 consultation support from our professional team.
The explosion of the Vietnam pet market in 2026 opens unprecedented opportunities for K-Pet brands. As a strategic gateway, Petfair Vietnam is the launchpad helping South Korean businesses connect with partners, affirm their position, and lead the professional pet care trend in Southeast Asia.
To receive detailed documents on the Floorplan and booth quotations, please contact:
- Booth Registration: https://petfair-vietnam.com/
- Organizer: Minh Vi Exhibition & Advertisement Services Co., Ltd (VEAS)
- Hotline: (+84) 28 3848 8561
- Email: info@veas.com.vn
FAQ – Frequently Asked Questions About the Vietnam Pet Market
Is the Vietnam pet market developing?
Yes, it is growing rapidly thanks to rising incomes and the trend of raising pets as family members.
Which pets are most popular?
Dogs and cats are the most popular, especially in urban areas.
Is spending on pets in Vietnam high?
It is increasingly high, especially among young people and middle-class households.
Should K-Pet (South Korean Businesses) enter the Vietnam pet market in 2026?
Yes, if K-Pet prepares a clear strategy (product segmentation, distribution channels, marketing) and takes advantage of ongoing international fairs/exhibitions.
