6 Reasons Why the Pet Expos in Hanoi 2026 Is Set to Thrive

The Pet Expos in Hanoi 2026 is gaining strong momentum as the Northern market undergoes a significant shift. Hanoi is now home to over 410,000 cats and dogs, with demand for pet care and related consumer services rising rapidly. But are these truly the key factors driving the growing appeal of this pet event in Hanoi?

Scale of the Pet Market in Hanoi

The pet market in Hanoi is expanding rapidly, with its scale becoming increasingly evident. It is emerging as a key foundation for the overall growth of the industry.

Hanoi Leads the Nation in Cat and Dog Population

In Vietnam, dogs and cats have become the most popular types of pets. Their total population is projected to reach approximately 15–16 million by 2026. Pet ownership rates are also on the rise, reflecting a growing demand for companionship and care.

In Hanoi alone, the cat and dog market is experiencing strong growth, with an estimated population exceeding 410,000. This figure is significantly higher than the national average. As a result, demand for products, services, and specialized care continues to increase. Hanoi is gradually positioning itself as a major hub for the pet industry, particularly in the dog and cat segments.

The first pet park in Hanoi (Source: Tuoi Tre Thu Do Newspaper)

Compared to Ho Chi Minh City, Hanoi’s cat and dog population demonstrates a clear advantage in scale. Ho Chi Minh City is estimated to have around 183,700 pets, while Hanoi’s figure is approximately 2.2 times higher. This disparity highlights the Northern market’s leading position and reinforces Hanoi’s status as the locality with the largest cat and dog population in the country.

The Rapid Growth of Pet Ownership in Hanoi

In Hanoi, the trend of becoming devoted pet owners is becoming increasingly evident. With a population of around 8 million, pet ownership—particularly of cats and dogs—is growing more widespread. Compared to the national average, the level of interest in pets in Hanoi is notably higher. This is reflected in the rapid increase in the number of cats and dogs, while also highlighting a broader shift in modern urban lifestyles.

This trend is particularly concentrated in central districts such as Cau Giay, Ba Dinh, and Dong Da. These areas are home to many young families, who increasingly view pets as companions. Beyond entertainment, pets also help reduce stress and foster a stronger sense of connection in daily life.

The Role of the Pet Expos in Hanoi

For these reasons, Hanoi has become a highly promising market for businesses in the pet industry to expand. As a result, the role of Pet Expos and pet fairs is increasingly being reinforced. With an annual growth rate of around 5%, the need for market connectivity is becoming more evident. These exhibitions serve as a vital bridge, connecting brands, products, and consumers.

Businesses showcase new products at the Pet Show
(Source: Petfair Vietnam)

Beyond product showcasing, exhibitions also play a key role in shaping industry trends. They provide businesses with direct access to target customers, while enabling the expansion of distribution networks and strategic partnerships. As the Northern market remains far from saturated, Hanoi is considered a critical focal point. Consequently, the role of such exhibitions is becoming increasingly essential and strategic.

Will the Pet Expos in Hanoi Boom in 2026?

Significant shifts in pet ownership and spending behavior are laying the foundation for the Pet Expos in Hanoi to thrive in 2026.

180 Veterinary Clinics – A Strong B2B Foundation

As of early 2026, there are approximately 180 veterinary clinics and hospitals operating across the region, with many facilities running 24/7. This forms a strong foundation for B2B activities within the industry, while also creating favorable conditions for businesses to showcase products, equipment, and specialized solutions at events such as Pet Expo Vietnam.

This growth is driving a rising demand for professional connectivity. Seminars, training programs, and knowledge-sharing activities are gaining increasing attention. Pet Expos are becoming key meeting points for clinics, businesses, and industry experts—fostering collaboration, facilitating trend updates, and enabling more effective market expansion.

Pet Shops and Pet Grooming Services Are Experiencing Strong Growth

The pet shop and pet grooming market in Hanoi is experiencing rapid growth. Hundreds of new stores have been opened, widely distributed across central districts. Demand for pet products and care services continues to rise steadily, especially during peak periods such as Tet. Service prices for grooming have also increased significantly, reflecting the growing spending power of pet owners.

Pet services are crowded during holiday periods (Source: Internet compilation)

In addition, the premium service segment is becoming increasingly prominent. Many VIP care packages are priced between VND 250,000 and 500,000 per day, with a strong focus on experience and service quality. This is a key factor enabling the Pet Shows in Hanoi to attract businesses, while also expanding opportunities for connection and growth in 2026.

Pet Hotels Are Fully Booked During Peak Seasons

The mid- to high-end market segment is accelerating rapidly. Pet owners are increasingly willing to pay premium prices to ensure the best care for their pets. Boarding services for cats and dogs are placing greater emphasis on customer experience. This is a clear signal of the industry’s growth potential, while also providing a strong foundation for businesses to expand into more specialized services.

TIn reality, pet hotels in Hanoi are frequently fully booked during peak periods—especially during holidays, Tet, and the travel season. Demand for pet boarding is rising rapidly, while supply has yet to keep pace. This clearly reflects a market situation where demand exceeds supply.

Key Drivers for the Future Growth of the Pet Show in Hanoi

Market dynamics and evolving consumer behavior are creating strong momentum for the future development of the Pet Show in Hanoi.

Each Pet Costs Approximately VND 1-3 Million per Month

Spending on cats and dogs in Hanoi remains consistently high and stable. On average, each pet costs between VND 1 million and 3 million per month. This includes expenses for food, care, and basic services. It reflects pet owners’ willingness to invest long-term, while also providing a solid foundation for the sustained growth of the pet market.

Pets are regularly cared for at grooming spas (Source: Internet compilation)

In the premium segment, spending rises significantly during special occasions. Many pet owners are willing to spend between VND 5 million and 7 million per visit for care services or premium experiences. As a result, the overall market value in Hanoi continues to grow—surpassing Ho Chi Minh City in certain segments. This serves as a key driver for the future development of the Pet Show in Hanoi.

Total Market Spending Is Double That of Ho Chi Minh City

Spending on cats and dogs in Hanoi is significantly higher than in Ho Chi Minh City. The estimated number is around 230,000 compared to 100,000, creating a substantial gap in total consumer value. Demand for pet products, care, and related services continues to rise sharply, indicating that purchasing power in the Hanoi market is leading the way.

With its large scale and high spending levels, Hanoi is emerging as a key consumption hub for the pet industry. Market value continues to grow steadily, creating favorable conditions for businesses to expand their operations. This also serves as a major driving force behind the strong future growth of the Pet Show in Hanoi.

Consumer behavior drives events and pet shows.

Consumer behavior among pet owners in Hanoi is changing significantly. Approximately 75% of consumers search for information online before purchasing products or services. Simultaneously, they tend to trust advice from veterinarians. This has led to an increasing demand for access to authoritative information and hands-on experience.

Furthermore, pet owners are increasingly actively participating in meetups and festivals. They seek to connect with the community and stay updated on new trends. This is a crucial factor driving the development of these events. Therefore, the 2026 Pet Show and pet shows become an effective point of contact between brands and customers.

Owners bringing pets to the Cat Show at Petfair Vietnam
(Source: Petfair Vietnam)

The Supply-Demand Gap in the Pet Expos Market in Hanoi

Despite rapidly growing demand, there remains a clear gap between supply and demand in the Pet Expos Market in Hanoi.

Hanoi Lacks a Large – Scale Annual Pet Show

Pet-related events in Hanoi are growing rapidly. However, most exhibitions remain relatively small in scale, with limited scope and a lack of structured investment and continuity. This makes it challenging for businesses to systematically reach customers, while also reducing the overall effectiveness of industry-wide connections.

Notably, Hanoi still lacks a large-scale annual Pet Show. There is no flagship event representing the Northern region. This gap creates significant opportunities for event organizers, while also driving demand for a more professional and large-scale exhibition.

Ho Chi Minh City’s Exhibition Booth Market Has Reached Saturation

The Pet Show market in Ho Chi Minh City is gradually reaching saturation. The number of booths has increased rapidly year by year, leading to intensifying competition. As a result, businesses face growing challenges in differentiating themselves, while opportunities to effectively reach new customers are becoming more limited.

At the same time, the cost of participating in exhibitions in Ho Chi Minh City continues to rise—from booth rental to operations and marketing. This has prompted many businesses to consider expanding into other markets. Hanoi, therefore, is emerging as a promising alternative, further highlighting the supply–demand gap for Pet Shows in the Northern region.

Three Strategic Advantages of Hosting a Pet Show in Hanoi

Hanoi holds strong advantages for developing a large-scale pet show. The market still lacks a leading event, creating an opportunity for a new exhibition to quickly become the flagship of the Northern region. As demand continues to rise while supply remains limited, the potential to secure a first-mover position is clearly evident.

In addition, the level of competition in Hanoi is still relatively low. Businesses can more easily access their target customers, while optimizing participation and marketing costs. These conditions are highly favorable for building long-term brand presence. With proper investment, a well-organized event can quickly establish a strong identity and sustain its appeal over time.

Opportunities for Businesses at the Pet Expo in Hanoi

The market gap, combined with rising demand, is creating clear opportunities for businesses at the Pet Expo in Hanoi.

Reasons to Participate in the Pet Expo in Hanoi

The Pet Shows in Hanoi offers practical opportunities for businesses looking to expand their market. It brings together target customers and key partners, while enhancing brand visibility. Early participation allows businesses to gain a competitive advantage—especially as the Northern market continues to grow rapidly.

Connecting suppliers – veterinarians – distributors
Launching new products first in the northern market
Enhancing brand visibility within the pet community

Booth availability is limited. Book a Stand at Petfair Vietnam 2026 today to secure a strategic spot.

Petfair vietnam is an international-scale pet expo model

Petfair Vietnam It is regarded as a prime example of an international-scale pet expo. The event attracts over 250 leading businesses from 20 countries and territories, creating a vibrant trade environment while also providing diverse networking opportunities for companies across the entire pet industry.

Petfair Vietnam attracts many businesses in the pet industry (Source: Petfair Vietnam)

In addition, the event attracted 12,000 trade visitors. The professional implementation of a combined B2B and B2C model optimized networking and user experience. This is a crucial foundation for the development of pet industry exhibitions in Hanoi in a more systematic and large-scale manner.

Frequently Asked Questions about the Pet show in Hanoi

Below are some frequently asked questions to help you quickly understand the Pet show in Hanoi and how to participate effectively.

When is the Pet show in Hanoi held?

The Vietnam Pet Care Industry Exhibition (Petfair Vietnam) “Festival Season” edition is held at VEC Hanoi Exhibition Center will be held from November 18-21, 2026.

Who should attend the Pet show in Hanoi?

B2B businesses, pet owners, and distributors are all suitable candidates to participate in the event.

What are the benefits of participating in the Pet Expo in Hanoi with a booth?

Businesses can increase brand awareness, boost sales, and expand their network of industry partners.

How much does it cost to visit the Pet show in Hanoi?

Admission to Petfair Vietnam Hanoi is completely free. Attendees can register in advance to secure their place.

How does the Pet Expo in Hanoi differ from the one in Ho Chi Minh City?

Hanoi has a rapid growth rate, low competition, and enormous potential for market expansion.

The market is experiencing strong growth. Demand is high. Consumer behavior is changing significantly. All of these factors combine to create six reasons driving the boom of the 2026 exhibition. This is the golden opportunity for businesses to participate and expand their market. Register for a Petfair Vietnam booth today at Pet Expo.