Global pet technology market has great development potential with a compound annual growth rate (CAGR) of over 13.5%. This development is driven by factors such as increased concern for people’s physical and mental health, demand for pet monitoring, the rise in IoT adoption, and other technological advances. However, this market also faces many challenges, including high technical staff requirements, security issues, and product costs.

The article below will provide an overview of the pet technology market, including market size, key trends, the benefits these products bring, as well as the challenges companies need to face.

Market size global pet technology industry

This shows that pet owners are becoming more aware of their care needs and pet’s health, thereby promoting usage of the pet technology products that helps monitor activity, track health indicators and provide remote veterinary advice. These advances will bring pet owners the opportunity to access modern technology, helping with monitoring and pet care become more efficient and convenient.

Key trends in the pet technology industry

Application artificial intelligence (AI)

The pet technology industry is growing thanks to advances in AI and data analytics, helping veterinarians and pet owners monitor their pets’ health and develop a personalized care plan. AI-enabled wearables such as smart collars and pet health monitors help continuously monitor pets’ vitals, activity levels and sleep. 

With advanced AI algorithms, these devices analyze data to detect early signs of health abnormalities, thereby supporting timely intervention and preventative care. Additionally, AI-driven telehealth platforms help connect owners with veterinarians through online consultations. AI will automatically triage, prioritize emergencies, and provide initial diagnosis, making access to veterinary services faster and more efficient.

For example, a smart pet collar by Invoxia, priced at $149, allows customers to monitor their pet’s movements in real time. The device not only monitors general health but also records sleep, heart rate, eating habits and even the sounds they make, providing a comprehensive view of your pet’s health status.

Applying IoT to pet care devices

This Internet of Things (IoT) application trend not only impacts humans but also improves the lives of pets. From animal health apps and activity trackers to surveillance cameras or even everyday pet toys – IoT technology for pets has opened up new opportunities to improve pet’s quality of life.

In particular, IoT applications for pets are divided into two categories: connected products for pets and wearable devices for pets. These are items that the pet can wear or items that the pet or owner often uses.

A prime example of IoT applications in the pet technology industry is the product Pawscout Pet Finder – smart tag with integrated GPS and BLE (Bluetooth Low Energy) technology. This device allows owners to connect via the app to quickly and accurately locate pets, providing peace of mind and easier management when pets are on the move.

Key segments in the pet technology market 

Pet technology market is divided into many categories such as smart wearables, living space care devices, feeding and drinking devices, smart and interactive toys for pets. In particular, according to Global Market Insight, wearable devices for pets will have more than 46% market share by 2023. Wearable devices such as smart collars, vests, bands and cameras specifically for pets have recorded significant growth over the years, showing the trend of increasing popularity of pet care technology.

The pet technology market can be divided into several sectors, including pet healthcare, pet owner utilities, communication & entertainment, and pet safety. The pet healthcare sector is expected to reach a value of over $9.5 billion by 2032. This segment includes wearable devices for health monitoring, telemedicine services, and tools.

The main benefits pet technology products bring  

Providing convenience for pet owners:

Integrated technology solutions enable remote pet monitoring via smartphone. For instance, smart collars equipped with GPS and activity sensors allow real-time tracking of a pet’s location and health status. This helps owners stay informed about their pet’s condition and activities, even when they’re not nearby.

Ensuring safety and protection for pets

Smart wearable devices with geofencing features allow pet owners to set safe zones for their pets and receive immediate alerts if the pet leaves the designated area, helping to minimize the risk of getting lost or encountering danger.

Remote monitoring of pet behavior and health status: 

Pet technology devices allow owners to monitor their pets remotely and detect early signs of health issues, such as lethargy, changes in eating habits, or difficulty moving – indicators of potential underlying conditions. Additionally, many devices include features for remotely soothing pets with voice commands or dispensing food automatically, helping to reduce anxiety, limit destructive behavior, and prevent the risk of pet theft.

Factors that inhibit the development of pet technology

Requiring a specialized team:

Requiring a specialized team: Developing an integrated IoT device for pets necessitates a multidisciplinary team with strong expertise across various fields, including IoT software development, firmware, cloud computing, and more. This combination ensures that every aspect of the device, from software to hardware and design, is optimized to meet user needs and deliver the best possible experience.

Giá thành cao của các sản phẩm

The price of pet wearables is also a major factor limiting their adoption. Pet owners with limited budgets may hesitate to make purchases, especially if the cost seems too high for the value provided or if the product’s benefits are unclear. Therefore, high prices reduce market accessibility as these products may not be widely accepted by pet owners with lower incomes.

Concerns about the security and quality of the technology equipment:

The pet surveillance camera Internet connections can easily be hacked and accessed illegally, causing loss of trust from pet owners and potential legal consequences for the company. Furthermore, issues such as complicated installation processes, unstable connectivity, difficult-to-use user interface, battery life issues, and frequent charging requirements can negatively affect the user experience.

Therefore, to gain a practical and comprehensive view of the potential and development trends in the pet technology market, as well as to understand the industry challenges, businesses can actively participate in pet exhibitions and trade fairs. These events are ideal for pet brands to connect directly with potential customers and partners, while also learning about advanced technologies from competitors in the industry.

In addition, with the expected gathering of over 250+ businesses from more than 20+ countries, Petfair Vietnam 2025 will undoubtedly be an unmissable destination for exhibitors and visitors alike. Let’s seize this opportunity to strengthen your brand and expand connections within the pet industry at Petfair Vietnam 2025! Register for a booth to create unique experiences together in the digital age.